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annabella maternity will see you through all stages of your pregnancy, flatter your post pregnancy figure and allow for discreet breastfeeding without compromising on style.

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New!
striped annabella maternity & breastfeeding tee
striped annabella maternity & breastfeeding tee

The striped tee is a great addition to your pregnancy and breastfeeding wardrobe. This super cute top will keep you looking on trend while feeling really comfy.

R449.00
Maternity & Breastfeeding Camisole
Maternity & Breastfeeding Camisole
Maternity & Breastfeeding Camisole
(More colours available)

You can’t live without the basics! Our basic breastfeeding camisole will see you through your pregnancy, look great afterwards and cater for breastfeeding! This longer length camisole features a cotton shelf bra and discreet breastfeeding clasps.

 

 

R399.00
New!
Taya Maternity Dress 3/4 Sleeve
Taya Maternity Dress 3/4 Sleeve
Taya Maternity Dress 3/4 Sleeve
(More colours available)

The Taya Maternity dress is an effortless basic for your pregnancy wardrobe. The tight fitting, stretchy fabric shows off your cute bump. The Taya t-shirt dress is perfect for layering underneath a cardi or jacket. Modern and fun!!

R449.00
winter maternity salsa dress
winter maternity salsa dress
winter maternity salsa dress
(More colours available)

A beautifully feminine dress featuring a wrap that adjusts to cater for pregnancy and post pregnancy. The soft frilled hem detail dances as you walk…that’s why we called it the salsa dress! Easy breastfeeding is facilitated by the crossover neckline.

R649.00
T-Shirt Maternity Dress
T-Shirt Maternity Dress
T-Shirt Maternity Dress
(More colours available)

The Taya Maternity dress is an effortless basic for your pregnancy wardrobe. The tight fitting, stretchy fabric shows off your cute bump. The Taya t-shirt dress is perfect for layering underneath a cardi or jacket. Modern and fun!!

 

R499.00
Summer Crossover Maternity & Breastfeeding Top
Summer Crossover Maternity & Breastfeeding Top

Fitted through bust and body with ruched detailing across the bump, this stylish summer crossover maternity and breastfeeding top fits perfectly throughout pregnancy. The fixed wrap feature can be easily pulled aside for breastfeeding and the ruching detail then creates flattering detail to camouflage your post pregnant tummy area.

Summer Breastfeeding Cowl Neck
Summer Breastfeeding Cowl Neck
Summer Breastfeeding Cowl Neck
(More colours available)

Meet our summer breastfeeding cowl neck… casual, elegant and cleverly styled. It has a built in camisole with breastfeeding clasps so the neckline can be pulled aside to breastfeed. The side ruching detail flatters during pregnancy as well as afterwards. An easy item for your maternity and breastfeeding wardrobe that can be dressed up or down.

 

R329.00
New!
Short sleeve maternity tank top
Short sleeve maternity tank top
Short sleeve maternity tank top
(More colours available)

This short sleeved basic style in a soft knit is a wardrobe essential. With ruched detailing and a clean silhouette, it’s a must-have that will work at every stage of your pregnancy. Available in a variety of colours, you’ll need more than one… and they even look great layered together!

R289.00
New!
Charm print maternity pyjama pant
Charm print maternity pyjama pant

We’ll help you get a comfortable night’s sleep! Try our super-soft  maternity pyjama pants in the pretty black and ivory charm print. The roll top waist can be worn up over the tummy or rolled down onto your hip, whichever you prefer.

 

New!
Short Sleeve Lace Inset Top
Short Sleeve Lace Inset Top
Short Sleeve Lace Inset Top
(More colours available)

Stay on trend with a touch of lace! This gorgeous top has gather detail to gently caress your growing bump. Lace detailing adds understated elegance to a style that is ideal for for dressing up or down.

 

R360.00
Cotton Caribbean Breastfeeding Camisole
Cotton Caribbean Breastfeeding Camisole

A great maternity basic in a gorgeous blue palm leaf design that just happens to cater for breastfeeding! This longer length camisole features a full shelf bra and breastfeeding clasps with adjustable crossover straps. Cool and comfortable in a cotton lycra that will stretch over your bump but also hold your tummy in a bit during the breastfeeding months.

R399.00
Soft Summer Tunic
Soft Summer Tunic
Soft Summer Tunic
(More colours available)

A beautiful cool, sheer tunic with a slight crinkle to fit and flatter you throughout your pregnancy and long afterwards. This ghost voile vest flows over the bump and gently falls to a shaped hemline. Dress it up or wear it over your tankini for poolside glam.

R319.00
Summer Tank Top
Summer Tank Top
Summer Tank Top
(More colours available)

A foundation for your maternity wardrobe, this longer length summer tank has side ruching to gently shape around the tummy and a flattering scooped neck. Perfect for both the layered looks and when worn alone.

R289.00
Sale!
Cotton Lacey Breastfeeding Camisole
Cotton Lacey Breastfeeding Camisole
Cotton Lacey Breastfeeding Camisole
(More colours available)

We have taken the basic breastfeeding camisole to a new level by adding a gorgeous wide lace trim. Pretty and practical, this stretch cotton version features a full shelf bra for extra support. Our discreet breastfeeding clasps easily unclip so you can fold down the top to pull up the shelf bra when breastfeeding. Cotton is cool and comfortable, so ideal to wear in the heat of Summer!

R439.00 R215.00
Sale!
Mesh Trim Camisole
Mesh Trim Camisole
Mesh Trim Camisole
(More colours available)

Our feminine mesh trim breastfeeding camisoles are a great investment for your pregnancy and breastfeeding wardrobe. Featuring our one-handed breastfeeding clasps that unhook easily to allow you to pull down the top layer and pull up the shelf bra to feed. The cotton lycra shelf bra gives extra coverage and support.

R399.00 R199.00
Sale!
Basic Maternity T-Shirt
Basic Maternity T-Shirt
Basic Maternity T-Shirt
(More colours available)

This great basic maternity t-shirt style in a super soft knit is a wardrobe essential. With ruched detailing and a clean silhouette, it’s a must-have that will work at every stage of your pregnancy. Pair it with the maternity maxi skirt or pencil skirt for the perfect look.

R299.00 R150.00
Sale!
Soft Melange Tee
Soft Melange Tee
Soft Melange Tee
(More colours available)

Designed to drape beautifully over the tummy and pull gently into soft side ruching that sits comfortably under your bump. Cut from a  slightly sheer soft knit, this top offers the coverage you need but still shows off just enough of your gorgeous pregnant silhouette.

 

R399.00 R195.00
Sale!
Annabella Breastfeeding Poncho
Annabella Breastfeeding Poncho
Annabella Breastfeeding Poncho
(More colours available)

This delicious soft melange fabric gives this cowl neck poncho a flattering, delicate look. It makes an ideal cover-up for the in-between seasons and is perfect for the breastfeeding mom on the go.

R549.00 R275.00
Sale!
3/4 Sleeve Lace Inset Maternity Top
3/4 Sleeve Lace Inset Maternity Top
3/4 Sleeve Lace Inset Maternity Top
(More colours available)

Stay on trend with a touch of lace! This gorgeous top has gather detail to gently caress your growing bump.Lace detailing adds understated elegance to a style that is ideal for the in-between seasons.

Indigo sold out.

R450.00 R225.00
Sale!
annabella maternity & breastfeeding top 3/4 sleeve
annabella maternity & breastfeeding top 3/4 sleeve

Our signature Annabella top fits in all the right places whilst providing coverage where you want it. The longer length and soft gather detail accommodates the growing belly and looks fabulous post pregnancy. This top is designed for discreet breastfeeding- Simply undo the tie and unhook the one-handed breastfeeding clasp to pull down the cup. You can use the tie fabric to cover the baby’s head while feeding. It also gives extra coverage over the bust and offers support once tied.

 

 

R430.00 R215.00
Sale!
printed cowl neck breastfeeding top
printed cowl neck breastfeeding top

You’d never guess this is a breastfeeding top! Flattering and modern, this is that item that makes a style statement both during and post pregnancy.  The ruching detail creates a neat shape around your bump and the soft cowl neck allows you to pull aside to access the built in camisole and breastfeeding clasps.

R465.00 R225.00
Sale!
Winter breastfeeding cowl neck
Winter breastfeeding cowl neck
Winter breastfeeding cowl neck
(More colours available)

You’d never guess this is a breastfeeding top! Flattering and modern, this is that item that makes a style statement both during and post pregnancy.  The ruching detail creates a neat shape around your bump and the soft cowl neck allows you to pull aside to access the built in camisole and breastfeeding clasps.

R459.00 R225.00
Sale!
Julia lace skirt
Julia lace skirt

Lace is in fashion but this classic skirt can be kept in your wardrobe for many seasons. Lined with a soft viscose lycra, this stretch lace style has a comfortable elastic waist that will sit under your bump. Dress it up or down – great for work or weekend!

Only medium and large available in the navy.

R420.00 R210.00
Sale!
roll top leggings
roll top leggings
roll top leggings
(More colours available)

Our basic legging are in a thick, soft cotton lycra that has a high stretch to hold it’s shape – and flatter yours! They feature a comfort roll top waistband that can be worn up over the tummy or rolled down onto the hip. The waist is lightly elasticized to ensure a great fit and curves down in the front to sit comfortably under the bump.

R449.00 R220.00
Sale!
linen chino shorts
linen chino shorts
linen chino shorts
(More colours available)

These linen chino maternity shorts are perfect for summer style.They are designed to fit comfortably with a light comfort roll top that can be worn up over the bump or rolled down onto your hip. The natural fabric make these shorts cool, comfy and easy to wear with just about any top for a casual, stylish look.

R429.00 R215.00
Sale!
maternity swing cardi
maternity swing cardi
maternity swing cardi
(More colours available)

This gorgeous swing cardi can be worn open in a waterfall style or tied in the front. The hemline of this warm cardi drapes beautifully and shapes down softly at the back to cover the bum. Perfect to carry in your bag for the cooler evenings.

R425.00 R210.00
Sale!
Waterfall Cardi Grey
Waterfall Cardi Grey
Waterfall Cardi Grey
(More colours available)

For work or weekend, this will be a forever favourite! An “in-between seasons” classic with a softly draped neckline that is cut with a longer length slim fit in a light-weight knit to ensure a flattering silhouette, no matter the size of your bump! Ideal during pregnancy, it is also perfect when breastfeeding. Don’t forget that Summer evenings can get chilly, keep this handy item in your bag!

R449.00 R225.00
Sale!
Annabella winter maternity tank
Annabella winter maternity tank
Annabella winter maternity tank
(More colours available)

A must have item for wearing on its own or layering throughout the winter for extra warmth.  This design with a flattering scoop neck also features side gathers for comfort over the tummy through all stages of your pregnancy.

R340.00 R180.00
Sale!
annabella maternity & breastfeeding top long sleeve
annabella maternity & breastfeeding top long sleeve

Our signature Annabella top fits in all the right places whilst providing coverage where you want it. The longer length and soft gather detail accommodates the growing belly and looks fabulous post pregnancy. This top is designed for discreet breastfeeding- Simply undo the tie and unhook the one-handed breastfeeding clasp to pull down the cup. You can use the tie fabric to cover the baby’s head while feeding. It also gives extra coverage over the bust and offers support once tied.

R450.00 R225.00
Sale!
maternity polo neck
maternity polo neck
maternity polo neck
(More colours available)

A cosy maternity polo neck is a must have in winter. This melange knit is soft and the snug fit makes it ideal to wear underneath a jacket or cardi. The front has a yoke with some gentle gathers that add a feminine touch as well as extra fullness for the growing bust and tummy. This is a small cut and we suggest buying up a size.

R250.00 R150.00
Sale!
Annabella Maternity Tunic
Annabella Maternity Tunic
Annabella Maternity Tunic
(More colours available)

Simple, modern and flattering, this maternity tunic is the effortless go-to style to throw on when you need something uncomplicated! The soft melange knit is warm and cosy and has a longer length to cover the bum. The shaped hemline lends a feminine drape and gently softens the silhouette.

R495.00 R225.00
Sale!
breastfeeding wrap & tie top
breastfeeding wrap & tie top
breastfeeding wrap & tie top
(More colours available)

This gorgeous breastfeeding wrap & tie top has a front opening for breastfeeding that’s cleverly covered by a wrap feature which creates flattering gathers around the tummy area. It looks great on a bump but can also be tied tighter post pregnancy – a bit of camouflage on a new mum tummy!

R475.00 R230.00
Sale!
Striped Tee
Striped Tee
Striped Tee
(More colours available)

This great basic T-shirt style in an ivory and navy stripe is a wardrobe classic. With ruched detailing and a clean silhouette, it’s a must-have that will work at every stage of your pregnancy and look equally good afterwards.

R289.00 R150.00
Sale!
Butterfly Top
Butterfly Top
Butterfly Top
(More colours available)

This off-the-shoulder style maternity top with soft sleeves is cool and comfortable to wear through all stages of your pregnancy. The side ties are adjustable so you can choose the length you want to wear it – longer over leggings or a bit shorter with pants, skirts or shorts.

 

R330.00 R160.00
New!
Tankini  2 piece maternity swimsuit
Tankini  2 piece maternity swimsuit

Show off your cute bump by the pool this summer. This tankini 2 piece maternity swimsuit has adjustable straps on the top and foam cups to accommodate larger breasts, and side ties on the bikini bottoms to adjust to your growing tummy.  The front and bust sections are fully lined and the soft foam cups provide perfect shaping and extra coverage.

Please note that due to hygiene reasons, we cannot offers exchanges or refunds on swimwear.

R695.00
Sale!
The Lulu Striped Tee
The Lulu Striped Tee

Add interest to your maternity wardrobe with this comfortable T-shirt style top in a gorgeous fancy stripe. Made from a super stretchy soft fabric, it is designed for comfort and style.

Only small and medium available.

R349.00 R160.00
Sale!
Twist Front Maternity Top
Twist Front Maternity Top
Twist Front Maternity Top
(More colours available)

Designed with short sleeves and a simple silhouette, this Summer top features a front twist detail for a flattering fit throughout pregnancy as well as long afterwards.

 

R399.00 R180.00
Sale!
Short Sleeve Maternity Drape Top
Short Sleeve Maternity Drape Top
Short Sleeve Maternity Drape Top
(More colours available)

This beautifully feminine top flatters the figure during and post pregnancy. Trimmed with delicate mesh detail and designed with soft, graceful lines, it is the perfect compliment to your wardrobe.

 

R399.00 R195.00
Sale!
Printed Soft Summer Tunic
Printed Soft Summer Tunic
Printed Soft Summer Tunic
(More colours available)

Designed for a relaxed, comfortable fit throughout your pregnancy, this sheer printed tunic with a slight crinkle flows over the bump and gently falls to a shaped hemline.

 

R350.00 R250.00
Sale!
Drawstring Breastfeeding Cami
Drawstring Breastfeeding Cami
Drawstring Breastfeeding Cami
(More colours available)

Our cute drawstring breastfeeding camisoles are a great addition to your pregnancy and breastfeeding wardrobe. Designed for discreet breastfeeding, our one-handed breastfeeding clasps unhook easily to allow you to pull down the top layer and pull up the shelf bra. The cotton lycra shelf bra gives extra coverage and support and holds the breast pads in place.

Only larges available in all colours and one X large in azure blue.

R399.00 R195.00
Sale!
Camisole Vest
Camisole Vest
Camisole Vest
(More colours available)

A plain fitted camisole vest with shoestring straps and a v-shaped neck. The longer length will cover the tummy and is the perfect item to wear under a sheer top.

 

R219.00 R110.00
R200 Gift Voucher

Treat someone to a gift of their choice with a beautiful, personlised gift voucher. We can e-mail this voucher directly to the recipient with a message from you, or you may choose to have it sent to you to print out and give as the perfect gift.

Please make sure you add the e-mail address you’d prefer the voucher. Then, include the lucky recipients name, a short message (10 words or less) and your name in the ‘message’ section. An email will be send to the recipient.

Please note: 1) Vouchers are redeemable within our online store only 2) Vouchers are valid for one year from purchase. 3) Vouchers may not be exchanged for cash. 4) The voucher code is important. It needs to be entered into the checkout process in order for the voucher to be redeemed.

R200.00
Sale!
Cotton comfort breastfeeding bra
Cotton comfort breastfeeding bra
Cotton comfort breastfeeding bra
(More colours available)

Pretty lace adds a feminine touch to this comfortable stretch cotton bra. The ruched neckline is both flattering and practical as it allows for easy pull aside breastfeeding and offers the most comfort for your expanding bust size. It also features adjustable bra straps and  an elasticized under-bust that provides light support.

R295.00 R195.00
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