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annabella maternity will see you through all stages of your pregnancy, flatter your post pregnancy figure and allow for discreet breastfeeding without compromising on style.

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Sale!New!
striped annabella maternity & breastfeeding tee
striped annabella maternity & breastfeeding tee

The striped tee is a great addition to your pregnancy and breastfeeding wardrobe. This super cute top will keep you looking on trend while feeling really comfy.

R449.00 R225.00
winter vintage maternity & breastfeeding pj’s

This gorgeous winter maternity and breastfeeding vintage pyjama set is as practical as it is pretty. The long sleeve pj top has delicate lace detailing and has been technically crafted to allow for easy and discreet breastfeeding. The bust shelf bra has one-handed breastfeeding clasps, offers light support for the changing bust size and keeps breast pads in place. This set includes the matching lace trimmed pyjama pant with comfort waist band which can be worn up over the bump or folded down.

R795.00
Sale!
Maternity & Breastfeeding Camisole
Maternity & Breastfeeding Camisole
Maternity & Breastfeeding Camisole
(More colours available)

You can’t live without the basics! Our basic breastfeeding camisole will see you through your pregnancy, look great afterwards and cater for breastfeeding! This longer length camisole features a cotton shelf bra and discreet breastfeeding clasps.

 

 

R399.00 R199.00
Sale!New!
Taya Maternity Dress 3/4 Sleeve
Taya Maternity Dress 3/4 Sleeve
Taya Maternity Dress 3/4 Sleeve
(More colours available)

The Taya Maternity dress is an effortless basic for your pregnancy wardrobe. The tight fitting, stretchy fabric shows off your cute bump. The Taya t-shirt dress is perfect for layering underneath a cardi or jacket. Modern and fun!!

R449.00 R225.00
Sale!
Maxine maternity dress
Maxine maternity dress
Maxine maternity dress
(More colours available)

A simple, stunning maternity dress to show off your beautiful bump. The rouching across the tummy is both comfortable and flattering and the neckline falls in a gentle scoop. The soft, warm fabric has a subtle red on black or blue on black print.

R499.00 R250.00
Sale!
Angelina maternity wrap dress
Angelina maternity wrap dress
Angelina maternity wrap dress
(More colours available)

The slim line of this classic dress creates a flattering silhouette throughout your pregnancy as the full wrap allows you to adjust the ties for a perfect fit. Wrap dresses are also ideal for breastfeeding moms.

R589.00 R290.00
Sale!
Gabriella maternity dress
Gabriella maternity dress
Gabriella maternity dress
(More colours available)

A wardrobe classic, this elegant dress features a twist detail which creates flattering shaping over the bust and tummy. Designed to fit and flatter throughout your pregnancy as well as long after your baby arrives.

R550.00 R225.00
Sale!
T-Shirt Maternity Dress
T-Shirt Maternity Dress
T-Shirt Maternity Dress
(More colours available)

The Taya Maternity dress is an effortless basic for your pregnancy wardrobe. The tight fitting, stretchy fabric shows off your cute bump. The Taya t-shirt dress is perfect for layering underneath a cardi or jacket. Modern and fun!!

 

R499.00 R250.00
Sale!
Summer Crossover Maternity & Breastfeeding Top
Summer Crossover Maternity & Breastfeeding Top

Fitted through bust and body with ruched detailing across the bump, this stylish summer crossover maternity and breastfeeding top fits perfectly throughout pregnancy. The fixed wrap feature can be easily pulled aside for breastfeeding and the ruching detail then creates flattering detail to camouflage your post pregnant tummy area.

R395.00 R195.00
Sale!
Summer Breastfeeding Cowl Neck
Summer Breastfeeding Cowl Neck
Summer Breastfeeding Cowl Neck
(More colours available)

Meet our summer breastfeeding cowl neck… casual, elegant and cleverly styled. It has a built in camisole with breastfeeding clasps so the neckline can be pulled aside to breastfeed. The side ruching detail flatters during pregnancy as well as afterwards. An easy item for your maternity and breastfeeding wardrobe that can be dressed up or down.

 

R429.00 R215.00
Sale!New!
Short sleeve maternity tank top
Short sleeve maternity tank top
Short sleeve maternity tank top
(More colours available)

This short sleeved basic style in a soft knit is a wardrobe essential. With ruched detailing and a clean silhouette, it’s a must-have that will work at every stage of your pregnancy. Available in a variety of colours, you’ll need more than one… and they even look great layered together!

R289.00 R150.00
New!
Floral Nightie
Floral Nightie

This sweet floral nightie is so soft and lightweight, you’ll want to wear it all day.  The pretty under bust lace detail and gentle gathers cater for the growing tummy and hang softly after pregnancy. The stretch lace trim neck line pulls aside easily for breastfeeding, and the lined cups offer extra coverage.

ditsy dottie shorty set
ditsy dottie shorty set
ditsy dottie shorty set
(More colours available)

This cute set is a pretty printed camisole and a flared short combination. The camisole is designed for discreet breastfeeding and features breastfeeding clasps and a cotton shelf bra. The shorts have a comfort roll top which can be worn over bump or folded down.

 

 

 

R645.00
Sale!
Ditsy dottie nightie
Ditsy dottie nightie
Ditsy dottie nightie
(More colours available)

This sweet camisole style nightie has shoestring elastic straps that allow for easy pull aside breastfeeding. Trimmed with delicate lace, the bust ruching accommodates your growing bust and the hem is finished with a lettuce edge.

 

R495.00 R250.00
Sale!
Garden Party Maternity Nightie
Garden Party Maternity Nightie

This gorgeous maternity nightie is in an exclusive floral print that is so fresh and fun. It features adjustable shoestring straps, lace trim and a ruching detail that accommodates the growing bust. The straps allow for easy pull aside breastfeeding and the bust is lined for extra coverage.

 

R495.00 R250.00
summer vintage maternity nightie
summer vintage maternity nightie
summer vintage maternity nightie
(More colours available)

A cute lace trimmed nightie with soft gathers that will cater for your growing tummy and hang softly after your pregnancy.

 

R495.00
summer vintage maternity & breastfeeding PJ’s
summer vintage maternity & breastfeeding PJ’s

This gorgeous maternity and breastfeeding vintage pyjama set is as practical as it is pretty. The camisole has delicate lace detailing and has been technically crafted to allow for easy and discreet breastfeeding.The cotton shelf bra offers light support and a place to house your breast-pads while the subtle breastfeeding clasps are easily released with one hand. Besides looking pretty, the bust ruching accommodates the changing bust size. This set includes the matching lace trimmed pyjama pant featuring a comfort waist band – which caters for the bump and looks flattering folded down post partum.

R795.00
New!
Charm print maternity pyjama pant
Charm print maternity pyjama pant

We’ll help you get a comfortable night’s sleep! Try our super-soft  maternity pyjama pants in the pretty black and ivory charm print. The roll top waist can be worn up over the tummy or rolled down onto your hip, whichever you prefer.

 

Sale!New!
Short Sleeve Lace Inset Top
Short Sleeve Lace Inset Top
Short Sleeve Lace Inset Top
(More colours available)

Stay on trend with a touch of lace! This gorgeous top has gather detail to gently caress your growing bump. Lace detailing adds understated elegance to a style that is ideal for for dressing up or down.

 

R360.00 R180.00
Sale!
Cotton Caribbean Breastfeeding Camisole
Cotton Caribbean Breastfeeding Camisole

A great maternity basic in a gorgeous blue palm leaf design that just happens to cater for breastfeeding! This longer length camisole features a full shelf bra and breastfeeding clasps with adjustable crossover straps. Cool and comfortable in a cotton lycra that will stretch over your bump but also hold your tummy in a bit during the breastfeeding months.

R399.00 R195.00
Sale!
Soft Summer Tunic
Soft Summer Tunic
Soft Summer Tunic
(More colours available)

A beautiful cool, sheer tunic with a slight crinkle to fit and flatter you throughout your pregnancy and long afterwards. This ghost voile vest flows over the bump and gently falls to a shaped hemline. Dress it up or wear it over your tankini for poolside glam.

R319.00 R160.00
Sale!
Summer Tank Top
Summer Tank Top
Summer Tank Top
(More colours available)

A foundation for your maternity wardrobe, this longer length summer tank has side ruching to gently shape around the tummy and a flattering scooped neck. Perfect for both the layered looks and when worn alone.

R289.00 R150.00
Sale!
Cotton Lacey Breastfeeding Camisole
Cotton Lacey Breastfeeding Camisole
Cotton Lacey Breastfeeding Camisole
(More colours available)

We have taken the basic breastfeeding camisole to a new level by adding a gorgeous wide lace trim. Pretty and practical, this stretch cotton version features a full shelf bra for extra support. Our discreet breastfeeding clasps easily unclip so you can fold down the top to pull up the shelf bra when breastfeeding. Cotton is cool and comfortable, so ideal to wear in the heat of Summer!

R439.00 R215.00
Sale!
Mesh Trim Camisole
Mesh Trim Camisole
Mesh Trim Camisole
(More colours available)

Our feminine mesh trim breastfeeding camisoles are a great investment for your pregnancy and breastfeeding wardrobe. Featuring our one-handed breastfeeding clasps that unhook easily to allow you to pull down the top layer and pull up the shelf bra to feed. The cotton lycra shelf bra gives extra coverage and support.

R399.00 R199.00
Sale!
Basic Maternity T-Shirt
Basic Maternity T-Shirt
Basic Maternity T-Shirt
(More colours available)

This great basic maternity t-shirt style in a super soft knit is a wardrobe essential. With ruched detailing and a clean silhouette, it’s a must-have that will work at every stage of your pregnancy. Pair it with the maternity maxi skirt or pencil skirt for the perfect look.

R299.00 R150.00
Sale!
Annabella Short Sleeve Top
Annabella Short Sleeve Top
Annabella Short Sleeve Top
(More colours available)

Our signature Annabella top fits in all the right places whilst providing coverage where you want it. The longer length and soft gather detail accommodates the growing belly and looks fabulous post pregnancy. This top is designed for discreet breastfeeding- Simply undo the tie and unhook the one-handed breastfeeding clasp to pull down the cup. You can use the tie fabric to cover the baby’s head while feeding. It also gives extra coverage over the bust and offers support once tied.

R420.00 R210.00
Sale!
Soft Melange Tee
Soft Melange Tee
Soft Melange Tee
(More colours available)

Designed to drape beautifully over the tummy and pull gently into soft side ruching that sits comfortably under your bump. Cut from a  slightly sheer soft knit, this top offers the coverage you need but still shows off just enough of your gorgeous pregnant silhouette.

 

R399.00 R195.00
Sale!
Annabella Breastfeeding Poncho
Annabella Breastfeeding Poncho
Annabella Breastfeeding Poncho
(More colours available)

This delicious soft melange fabric gives this cowl neck poncho a flattering, delicate look. It makes an ideal cover-up for the in-between seasons and is perfect for the breastfeeding mom on the go.

R549.00 R275.00
Sale!
3/4 Sleeve Lace Inset Maternity Top
3/4 Sleeve Lace Inset Maternity Top
3/4 Sleeve Lace Inset Maternity Top
(More colours available)

Stay on trend with a touch of lace! This gorgeous top has gather detail to gently caress your growing bump.Lace detailing adds understated elegance to a style that is ideal for the in-between seasons.

Indigo sold out.

R450.00 R225.00
Sale!
annabella maternity & breastfeeding top 3/4 sleeve
annabella maternity & breastfeeding top 3/4 sleeve

Our signature Annabella top fits in all the right places whilst providing coverage where you want it. The longer length and soft gather detail accommodates the growing belly and looks fabulous post pregnancy. This top is designed for discreet breastfeeding- Simply undo the tie and unhook the one-handed breastfeeding clasp to pull down the cup. You can use the tie fabric to cover the baby’s head while feeding. It also gives extra coverage over the bust and offers support once tied.

 

 

R430.00 R215.00
Sale!
printed cowl neck breastfeeding top
printed cowl neck breastfeeding top

You’d never guess this is a breastfeeding top! Flattering and modern, this is that item that makes a style statement both during and post pregnancy.  The ruching detail creates a neat shape around your bump and the soft cowl neck allows you to pull aside to access the built in camisole and breastfeeding clasps.

R465.00 R225.00
Sale!
Winter breastfeeding cowl neck
Winter breastfeeding cowl neck
Winter breastfeeding cowl neck
(More colours available)

You’d never guess this is a breastfeeding top! Flattering and modern, this is that item that makes a style statement both during and post pregnancy.  The ruching detail creates a neat shape around your bump and the soft cowl neck allows you to pull aside to access the built in camisole and breastfeeding clasps.

R459.00 R225.00
Sale!
maternity & breastfeeding Annabella dress short sleeves
maternity & breastfeeding Annabella dress short sleeves

This maternity & breastfeeding dress is the Annabella Maternity signature item. It is a versatile dress that flatters the growing belly, looks fabulous after pregnancy and allows for discreet breastfeeding. Simply undo the tie and unhook the one-handed breastfeeding clasp to pull down the cup. You can also use the tie fabric to cover the baby’s head while feeding. It also gives extra coverage over the bust and offers support once tied.

You can wear this gorgeous dress for your baby-shower and long after baby has arrived. You will be grateful to have some pretty items in your wardrobe for breastfeeding – gone are the days of having to wear a button down top!!! We want to to look and feel fabulous!

R589.00 R290.00
Sale!
Gabriella short sleeve twist dress
Gabriella short sleeve twist dress
Gabriella short sleeve twist dress
(More colours available)

This classic dress is not too fitted and not too flared so it will look good layered under a jacket or cardi. The flattering V-neck falls to a twist detail which creates fullness over your bust and bump and hangs beautifully after pregnancy.

R439.00 R220.00
Sale!
Sleeveless Annabella dress
Sleeveless Annabella dress
Sleeveless Annabella dress
(More colours available)

Our signature Annabella dress flatters the growing belly and looks fabulous after pregnancy. This dress is designed for discreet breastfeeding, simply undo the tie and unhook the one-handed breastfeeding clasp to pull down the cup. You can use the tie fabric to cover the baby’s head while feeding. It also gives extra coverage over the bust and offers support once tied.

R589.00 R280.00
Sale!
Chloe wrap sundress
Chloe wrap sundress

A cute, modern pink floral sundress…just perfect for hot Summer days. Featuring a fully functional wrap to cater for your growing tummy, it can also be tied tighter on your post baby figure.

R539.00 R250.00
Vera wrap sundress
Vera wrap sundress

This cute little wrap sundress is a Summer winner. It has a fully functional wrap to cater for your growing tummy and it can also be tied tighter on your post baby figure.

R495.00
Sale!
Tiffany twist dress
Tiffany twist dress
Tiffany twist dress
(More colours available)

This elegant dress is the perfect balance between not too fitted and not too flared. The twist front creates flattering fullness over the bust and tummy and looks just as good post pregnancy.

R529.00 R265.00
Sale!
Julia lace skirt
Julia lace skirt

Lace is in fashion but this classic skirt can be kept in your wardrobe for many seasons. Lined with a soft viscose lycra, this stretch lace style has a comfortable elastic waist that will sit under your bump. Dress it up or down – great for work or weekend!

Only medium and large available in the navy.

R420.00 R210.00
Anna maxi skirt
Anna maxi skirt
Anna maxi skirt
(More colours available)

Sleek and versatile, this flattering stretch knit maxi skirt will see you comfortably through all stages of pregnancy and look great afterwards. Side slits adds a chic fashion edge and make it easy to move in. It also has a comfort roll top waist band that can be worn up over the tummy or rolled down underneath. You can even wear it as a dress!

New stock just in!!!

Sale!
roll top leggings
roll top leggings
roll top leggings
(More colours available)

Our basic legging are in a thick, soft cotton lycra that has a high stretch to hold it’s shape – and flatter yours! They feature a comfort roll top waistband that can be worn up over the tummy or rolled down onto the hip. The waist is lightly elasticized to ensure a great fit and curves down in the front to sit comfortably under the bump.

R449.00 R220.00
casual comfort pants
casual comfort pants
casual comfort pants
(More colours available)

Choose relaxed style in these comfortable fold down maternity pants. Made of super soft fabric, you will never want to take them off! Loose and nonrestrictive in fit, the comfort waist band can be worn snugly up over your bump or folded down.

R390.00
Sale!
linen chino shorts
linen chino shorts
linen chino shorts
(More colours available)

These linen chino maternity shorts are perfect for summer style.They are designed to fit comfortably with a light comfort roll top that can be worn up over the bump or rolled down onto your hip. The natural fabric make these shorts cool, comfy and easy to wear with just about any top for a casual, stylish look.

R429.00 R215.00
Sale!
maternity swing cardi
maternity swing cardi
maternity swing cardi
(More colours available)

This gorgeous swing cardi can be worn open in a waterfall style or tied in the front. The hemline of this warm cardi drapes beautifully and shapes down softly at the back to cover the bum. Perfect to carry in your bag for the cooler evenings.

R425.00 R210.00
Sale!
Waterfall Cardi Grey
Waterfall Cardi Grey
Waterfall Cardi Grey
(More colours available)

For work or weekend, this will be a forever favourite! An “in-between seasons” classic with a softly draped neckline that is cut with a longer length slim fit in a light-weight knit to ensure a flattering silhouette, no matter the size of your bump! Ideal during pregnancy, it is also perfect when breastfeeding. Don’t forget that Summer evenings can get chilly, keep this handy item in your bag!

R449.00 R225.00
Sale!
Waterfall Cardi Stone
Waterfall Cardi Stone

The waterfall cardi is an “in-between seasons” classic with a longer length and softly draped neckline. The slim cut of this light weight knit ensures a flattering silhouette, no matter the size of your bump! Ideal during pregnancy, it is also perfect when breastfeeding.

R449.00 R225.00
Sale!
Annabella winter maternity tank
Annabella winter maternity tank
Annabella winter maternity tank
(More colours available)

A must have item for wearing on its own or layering throughout the winter for extra warmth.  This design with a flattering scoop neck also features side gathers for comfort over the tummy through all stages of your pregnancy.

R340.00 R180.00
Sale!
annabella maternity & breastfeeding top long sleeve
annabella maternity & breastfeeding top long sleeve

Our signature Annabella top fits in all the right places whilst providing coverage where you want it. The longer length and soft gather detail accommodates the growing belly and looks fabulous post pregnancy. This top is designed for discreet breastfeeding- Simply undo the tie and unhook the one-handed breastfeeding clasp to pull down the cup. You can use the tie fabric to cover the baby’s head while feeding. It also gives extra coverage over the bust and offers support once tied.

R450.00 R225.00
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