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Designed to take you through all stages of your pregnancy and transition effortlessly for breastfeeding, our range of tops, dresses and sleepwear are cleverly designed to help you keep your style and simply enjoy this special and rewarding experience with your baby.

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Yummy Maternity Bamboo Nursing Bra
Yummy Maternity Bamboo Nursing Bra
(More colours available)

BRA – VO! The one and only bra you will need for maternity and nursing – the Yummy Maternity Nursing Bra is perfect for transitional fits – comfy enough for sensitive preggie boobs and supportive enough for nursing. This is THE bra you need: the everyday (ALL day! AND night!), at home, on the go, anytime, anywhere, bra for real life mamas.

R655.00 inc. VAT
New!
Basic Breastfeeding Camisole
Basic Breastfeeding Camisole
Basic Breastfeeding Camisole
(More colours available)

You can’t live without the basics! Our basic breastfeeding camisole will see you through your pregnancy, look great afterwards and cater for breastfeeding! This longer length camisole features a cotton shelf bra and discreet breastfeeding clasps.

 

 

R349.00
Summer Crossover Maternity & Breastfeeding Top
Summer Crossover Maternity & Breastfeeding Top

Fitted through bust and body with ruched detailing across the bump, this stylish summer crossover maternity and breastfeeding top fits perfectly throughout pregnancy. The fixed wrap feature can be easily pulled aside for breastfeeding and the ruching detail then creates flattering detail to camouflage your post pregnant tummy area.

R360.00 inc. VAT
Sale!New!
Summer Breastfeeding Cowl Neck
Summer Breastfeeding Cowl Neck
Summer Breastfeeding Cowl Neck
(More colours available)

Meet our summer breastfeeding cowl neck…casual,elegant and cleverly style. It has a built in camisole with breastfeeding clasps so the neckline can be pulled aside to breastfeed. The side ruching detail flatters during pregnancy as well as afterwards. An easy item for your maternity and breastfeeding wardrobe that can be dressed up or down.

 

R319.00R399.00 inc. VAT
New!
Floral Nightie
Floral Nightie

This sweet floral nightie is so soft and lightweight, you’ll want to wear it all day.  The pretty under bust lace detail and gentle gathers cater for the growing tummy and hang softly after pregnancy. The stretch lace trim neck line pulls aside easily for breastfeeding, and the lined cups offer extra coverage.

R495.00 inc. VAT
black lace maternity nightie
black lace maternity nightie

This subtly sexy maternity and breastfeeding nightie marries comfort, function and style. The pretty under bust lace detail and gentle gathers cater for the growing tummy and hang softly after pregnancy. The stretch lace trim neck line pulls aside easily for breastfeeding, and the cotton-lined cups offer extra support.

R495.00 inc. VAT
pretty in pink maternity nightie
pretty in pink maternity nightie

Pretty lace detail lace  makes this  maternity and breastfeeding nightie extra special. Gentle gathers cater for the growing tummy and hang softly after pregnancy. The stretch lace trim neck line pulls aside easily for breast feeding, and the cotton-lined cups offer extra support.

R495.00 inc. VAT
ditsy dottie shorty set
ditsy dottie shorty set
ditsy dottie shorty set
(More colours available)

This cute set is a pretty printed camisole and a flared short combination. The camisole is designed for discreet breastfeeding and features breastfeeding clasps and a cotton shelf bra. The shorts have a comfort roll top which can be worn over bump or folded down.

 

 

 

R645.00
Ditsy dottie nightie
Ditsy dottie nightie
Ditsy dottie nightie
(More colours available)

This sweet camisole style nightie has shoestring elastic straps that allow for easy pull aside breastfeeding. Trimmed with delicate lace, the bust ruching accommodates your growing bust and the hem is finished with a lettuce edge.

 

R445.00
summer vintage maternity & breastfeeding PJ’s
summer vintage maternity & breastfeeding PJ’s

This gorgeous maternity and breastfeeding vintage pyjama set is as practical as it is pretty. The camisole has delicate lace detailing and has been technically crafted to allow for easy and discreet breastfeeding.The cotton shelf bra offers light support and a place to house your breast-pads while the subtle breastfeeding clasps are easily released with one hand. Besides looking pretty, the bust ruching accommodates the changing bust size. This set includes the matching lace trimmed pyjama pant featuring a comfort waist band – which caters for the bump and looks flattering folded down post partum.

R759.00
Cotton Caribbean Breastfeeding Camisole
Cotton Caribbean Breastfeeding Camisole

A great summer basic in a gorgeous blue palm leaf design that just happens to cater for breastfeeding! This longer length camisole features a full shelf bra and breastfeeding clasps with adjustable crossover straps. Cool and comfortable in a cotton lycra that will stretch over your bump but also hold your tummy in a bit during the breastfeeding months.

R360.00
Turquoise Garden Breastfeeding Cowl Neck
Turquoise Garden Breastfeeding Cowl Neck

Casual and elegant, a cleverly styled breastfeeding top to dress up or down. It has a built in camisole with breastfeeding clasps so the neckline can be pulled aside to breastfeed. The side ruching detail flatters during pregnancy as well as afterwards.

R429.00 inc. VAT
Cotton Lacey Breastfeeding Camisole
Cotton Lacey Breastfeeding Camisole
Cotton Lacey Breastfeeding Camisole
(More colours available)

We have taken the basic breastfeeding camisole to a new level by adding a gorgeous wide lace trim. Pretty and practical, this stretch cotton version features a full shelf bra for extra support. Our discreet breastfeeding clasps easily unclip so you can fold down the top to pull up the shelf bra when breastfeeding. Cotton is cool and comfortable, so ideal to wear in the heat of Summer!

R439.00
Mesh Trim Camisole
Mesh Trim Camisole
Mesh Trim Camisole
(More colours available)

Our feminine mesh trim breastfeeding camisoles are a great investment for your pregnancy and breastfeeding wardrobe. Featuring our one-handed breastfeeding clasps that unhook easily to allow you to pull down the top layer and pull up the shelf bra to feed. The cotton lycra shelf bra gives extra coverage and support.

R299.00 inc. VAT
Annabella Short Sleeve Top
Annabella Short Sleeve Top
Annabella Short Sleeve Top
(More colours available)

Our signature Annabella top fits in all the right places whilst providing coverage where you want it. The longer length and soft gather detail accommodates the growing belly and looks fabulous post pregnancy. This top is designed for discreet breastfeeding- Simply undo the tie and unhook the one-handed breastfeeding clasp to pull down the cup. You can use the tie fabric to cover the baby’s head while feeding. It also gives extra coverage over the bust and offers support once tied.

R420.00 inc. VAT
Sleeveless Annabella dress
Sleeveless Annabella dress
Sleeveless Annabella dress
(More colours available)

Our signature Annabella dress flatters the growing belly and looks fabulous after pregnancy. This dress is designed for discreet breastfeeding, simply undo the tie and unhook the one-handed breastfeeding clasp to pull down the cup. You can use the tie fabric to cover the baby’s head while feeding. It also gives extra coverage over the bust and offers support once tied.

R589.00
summer salsa wrap dress
summer salsa wrap dress
summer salsa wrap dress
(More colours available)

This classic summer style is a wardrobe saviour that can be dressed up or down to suit any occasion that requires a touch of elegance. A fully functional wrap and full, soft skirt makes it easy to wear during and post pregnancy, whilst the wrap feature allows for easy pull aside breastfeeding.

 

R620.00
maternity & breastfeeding Annabella dress short sleeves
maternity & breastfeeding Annabella dress short sleeves

This maternity & breastfeeding dress is the Annabella Maternity signature item. It is a versatile dress that flatters the growing belly, looks fabulous after pregnancy and allows for discreet breastfeeding. Simply undo the tie and unhook the one-handed breastfeeding clasp to pull down the cup. You can also use the tie fabric to cover the baby’s head while feeding. It also gives extra coverage over the bust and offers support once tied.

You can wear this gorgeous dress for your baby-shower and long after baby has arrived. You will be grateful to have some pretty items in your wardrobe for breastfeeding – gone are the days of having to wear a button down top!!! We want to to look and feel fabulous!

R589.00
Chloe wrap sundress
Chloe wrap sundress

A cute, modern pink floral sundress…just perfect for hot Summer days. Featuring a fully functional wrap to cater for your growing tummy, it can also be tied tighter on your post baby figure.

R539.00
Vera wrap sundress
Vera wrap sundress

This cute little wrap sundress is a Summer winner. It has a fully functional wrap to cater for your growing tummy and it can also be tied tighter on your post baby figure.

R495.00
Gloria sundress
Gloria sundress

Wrap yourself in a gorgeous modern floral print. This sundress has a fully functional wrap to cater for your growing tummy and it can also be tied tighter for a flattering post baby figure.

R539.00
Sale!
Angelina wrap dress
Angelina wrap dress
Angelina wrap dress
(More colours available)

The slim line of this classic dress creates a flattering silhouette throughout your pregnancy as the full wrap allows you to adjust the ties for a perfect fit. Wrap dresses are also ideal for breastfeeding moms.

R390.00 inc. VAT
3/4 annabella breastfeeding top
3/4 annabella breastfeeding top
3/4 annabella breastfeeding top
(More colours available)

Our signature Annabella top fits in all the right places whilst providing coverage where you want it. The longer length and soft gather detail accommodates the growing belly and looks fabulous post pregnancy. This top is designed for discreet breastfeeding- Simply undo the tie and unhook the one-handed breastfeeding clasp to pull down the cup. You can use the tie fabric to cover the baby’s head while feeding. It also gives extra coverage over the bust and offers support once tied.

 

 

R430.00
Soft Poncho
Soft Poncho
Soft Poncho
(More colours available)

This delicious soft melange fabric gives this cowl neck poncho a flattering, delicate look. It makes an ideal cover-up for the in-between seasons and is perfect for the breastfeeding mom on the go.

R479.00 inc. VAT
Sale!
Winter Annabella Breastfeeding Top
Winter Annabella Breastfeeding Top
Winter Annabella Breastfeeding Top
(More colours available)

Our signature Annabella top fits in all the right places whilst providing coverage where you want it. The longer length and soft gather detail accommodates the growing belly and looks fabulous post pregnancy. This top is designed for discreet breastfeeding- Simply undo the tie and unhook the one-handed breastfeeding clasp to pull down the cup. You can use the tie fabric to cover the baby’s head while feeding. It also gives extra coverage over the bust and offers support once tied.

R310.00
Sale!
cross over breastfeeding top
cross over breastfeeding top
cross over breastfeeding top
(More colours available)

This stylish, versatile side ruched top can be worn for both maternity and breastfeeding. Fitted through bust and body, it features plenty of gathers along the side seam for maternity use. It can be easily pulled aside for breastfeeding whilst still looking glamorous.

R280.00
Sale!
breastfeeding wrap & tie top
breastfeeding wrap & tie top
breastfeeding wrap & tie top
(More colours available)

This gorgeous breastfeeding wrap & tie top has a front opening for breastfeeding that’s cleverly covered by a wrap feature which creates flattering gathers around the tummy area. It looks great on a bump but can also be tied tighter post pregnancy – a bit of camouflage on a new mum tummy!

R280.00
Sale!
Drawstring Breastfeeding Cami
Drawstring Breastfeeding Cami
Drawstring Breastfeeding Cami
(More colours available)

Our cute drawstring breastfeeding camisoles are a great addition to your pregnancy and breastfeeding wardrobe. Designed for discreet breastfeeding, our one-handed breastfeeding clasps unhook easily to allow you to pull down the top layer and pull up the shelf bra. The cotton lycra shelf bra gives extra coverage and support and holds the breast pads in place.

Only larges available in all colours and one X large in azure blue.

R289.00R360.00
Sale!
winter vintage pyjama set
winter vintage pyjama set
winter vintage pyjama set
(More colours available)

This gorgeous winter maternity and breastfeeding vintage pyjama set is as practical as it is pretty. The long sleeve pj top has delicate lace detailing and has been technically crafted to allow for easy and discreet breastfeeding. The bust shelf bra has one-handed breastfeeding clasps, offers light support for the changing bust size and keeps breast pads in place. This set includes the matching lace trimmed pyjama pant with comfort waist band which can be worn up over the bump or folded down.

R620.00
Medela hydrogel breastfeeding pads 4 pack
Medela hydrogel breastfeeding pads 4 pack

Breastfeeding can be a really bonding experience for mom and baby. During the first week or so, mothers may experience nipple tenderness. This could be related to normal postpartum skin changes or breastfeeding complications. If tenderness occurs, the Medela hydrogel pads offer cooling relief and protection to tender nipples. Simply place the cooling pad on the skin. The pads provide moisture and keep your skin smooth and, in doing so, ease the pain of sore nipples between feeds. Because the nipple area is kept moist, the Hydrogel Pads create an environment that promotes the healing process.

R259.00 inc. VAT
Medela disposable Nursing Bra Pads x 30
Medela disposable Nursing Bra Pads x 30

Wanting the perfect discreet breastfeeding solution? The Medela disposable nursing bra pads provide more value with fewer pads.

Here’s what else you get:

  • No-show extra thin design
  • Individually wrapped pads for hygiene and convenience
  • Individually wrapped for hygiene and convenience
  • Made from super absorbent materials preventing leakage and maintaining dryness
  • A soft layer keeps moisture away from breast for added comfort
  • Leak-resistant pocket and extra liner provides added protection
  • Contouring pleats ensures a smooth and feminine shape
  • Adhesive tape keeps pads in place
R89.00 inc. VAT
Medela PureLan 100 Nipple Cream 7g
Medela PureLan 100 Nipple Cream 7g

If you find breastfeeding to be a little tricky because of sensitive, cracked or dry nipples, the PureLan cream offers fast soothing relief. It contains 100 per cent pure lanolin (wool wax) without any artificial additives or preservatives. This means it doesn't have to be removed before breastfeeding. A little goes a long way.Use any excess on your lips, cuticles or any dry skin.

7g

R99.00 inc. VAT
ombre pure silk breastfeeding poncho
ombre pure silk breastfeeding poncho
ombre pure silk breastfeeding poncho
(More colours available)

A delicate pure silk poncho creates a relaxed style with an off the shoulder neckline and asymmetrical delicately fringed hemline. This luxurious item with a subtle ombre? looks gorgeous over a bump , makes for an elegant breastfeeding cover up and can also be worn as a scarf!

Available in blue, turquoise or sky

R390.00
Cotton comfort breastfeeding bra
Cotton comfort breastfeeding bra
Cotton comfort breastfeeding bra
(More colours available)

Pretty lace adds a feminine touch to this comfortable stretch cotton bra. The ruched neckline is both flattering and practical as it allows for easy pull aside breastfeeding and offers the most comfort for your expanding bust size. It also features adjustable bra straps and  an elasticized under-bust that provides light support.

R295.00
Breastfeeding polka dot bra
Breastfeeding polka dot bra
Breastfeeding polka dot bra
(More colours available)

This cute polka dot bra design has been test fitted on pregnant and breastfeeding moms to ensure maximum functionality without sacrificing comfort, support and style. Drop down cups offer easy access for breastfeeding.

R349.00
Breastfeeding sports bra
Breastfeeding sports bra
Breastfeeding sports bra
(More colours available)

This maternity and breastfeeding sports bra by Triumph is really practical and comfortable. Designed to give you support during your workout as well as offering easy breastfeeding with drop down cups. Available in two beautiful  and flattering colours.

R349.00
Breastfeeding everyday bra
Breastfeeding everyday bra
Breastfeeding everyday bra
(More colours available)

This ultra soft moulded bra is wire free and allows for easy breastfeeding whilst also providing support and a smooth flattering look underneath your clothing. The clasps unhook easily for drop down access and the extended hook and eye tape allows you to increase the underband setting for maximum comfort.

R349.00
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