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New!
DaddyKool Diaper Bag
DaddyKool Diaper Bag
DaddyKool Diaper Bag
(More colours available)

Designed with quality and functionality in mind, DaddyKool bags are made from durable, easy-to-clean nylon with comfy padding and a pocket for everything: nappies, wipes, dummy, toy, change of clothes, blanket, bib – everything.

They are available in a variety of colours and come complete with a padded change mat and stroller straps which attach to your pram.

For on-the-go Dads who need to accessorize themselves with baby’s essentials, without losing their “kool”.

Features:

  • Cross-over strap, allowing Dad to be hands-free
  • Spacious, yet compact and stylish
  • Includes a padded change mat and stroller straps.
  • Available in Black, Navy, Red and Camouflage.
R869.00
winter vintage maternity & breastfeeding pj’s
winter vintage maternity & breastfeeding pj’s

This gorgeous winter maternity and breastfeeding vintage pyjama set is as practical as it is pretty. The long sleeve pj top has delicate lace detailing and has been technically crafted to allow for easy and discreet breastfeeding. The bust shelf bra has one-handed breastfeeding clasps, offers light support for the changing bust size and keeps breast pads in place. This set includes the matching lace trimmed pyjama pant with comfort waist band which can be worn up over the bump or folded down.

R850.00
Maternity & Breastfeeding Camisole
Maternity & Breastfeeding Camisole
Maternity & Breastfeeding Camisole
(More colours available)

You can’t live without the basics! Our basic breastfeeding camisole will see you through your pregnancy, look great afterwards and cater for breastfeeding! This longer length camisole features a cotton shelf bra and discreet breastfeeding clasps.

 

 

R399.00
Maxine maternity dress
Maxine maternity dress
Maxine maternity dress
(More colours available)

A simple, stunning maternity dress to show off your beautiful bump. The rouching across the tummy is both comfortable and flattering and the neckline falls in a gentle scoop. The soft, warm fabric has a subtle red on black or blue on black print.

R499.00
Angelina maternity wrap dress
Angelina maternity wrap dress
Angelina maternity wrap dress
(More colours available)

The slim line of this classic dress creates a flattering silhouette throughout your pregnancy as the full wrap allows you to adjust the ties for a perfect fit. Wrap dresses are also ideal for breastfeeding moms.

R589.00
Gabriella maternity dress
Gabriella maternity dress
Gabriella maternity dress
(More colours available)

A wardrobe classic, this elegant dress features a twist detail which creates flattering shaping over the bust and tummy. Designed to fit and flatter throughout your pregnancy as well as long after your baby arrives.

R550.00
T-Shirt Maternity Dress
T-Shirt Maternity Dress
T-Shirt Maternity Dress
(More colours available)

The Taya Maternity dress is an effortless basic for your pregnancy wardrobe. The tight fitting, stretchy fabric shows off your cute bump. The Taya t-shirt dress is perfect for layering underneath a cardi or jacket. Modern and fun!!

 

R499.00
Summer Crossover Maternity & Breastfeeding Top
Summer Crossover Maternity & Breastfeeding Top

Fitted through bust and body with ruched detailing across the bump, this stylish summer crossover maternity and breastfeeding top fits perfectly throughout pregnancy. The fixed wrap feature can be easily pulled aside for breastfeeding and the ruching detail then creates flattering detail to camouflage your post pregnant tummy area.

R395.00
New!
Summer Breastfeeding Cowl Neck
Summer Breastfeeding Cowl Neck
Summer Breastfeeding Cowl Neck
(More colours available)

Meet our summer breastfeeding cowl neck…casual,elegant and cleverly style. It has a built in camisole with breastfeeding clasps so the neckline can be pulled aside to breastfeed. The side ruching detail flatters during pregnancy as well as afterwards. An easy item for your maternity and breastfeeding wardrobe that can be dressed up or down.

 

R429.00
New!
Short sleeve maternity tank top
Short sleeve maternity tank top
Short sleeve maternity tank top
(More colours available)

This short sleeved basic style in a soft knit is a wardrobe essential. With ruched detailing and a clean silhouette, it’s a must-have that will work at every stage of your pregnancy. Available in a variety of colours, you’ll need more than one… and they even look great layered together!

R289.00
summer vintage maternity nightie
summer vintage maternity nightie
summer vintage maternity nightie
(More colours available)

A cute lace trimmed nightie with soft gathers that will cater for your growing tummy and hang softly after your pregnancy.

 

R495.00
New!
Short Sleeve Lace Inset Top
Short Sleeve Lace Inset Top
Short Sleeve Lace Inset Top
(More colours available)

Stay on trend with a touch of lace! This gorgeous top has gather detail to gently caress your growing bump. Lace detailing adds understated elegance to a style that is ideal for for dressing up or down.

 

R360.00
Soft Summer Tunic
Soft Summer Tunic
Soft Summer Tunic
(More colours available)

A beautiful cool, sheer tunic with a slight crinkle to fit and flatter you throughout your pregnancy and long afterwards. This ghost voile vest flows over the bump and gently falls to a shaped hemline. Dress it up or wear it over your tankini for poolside glam.

R319.00
Turquoise Garden Breastfeeding Cowl Neck
Turquoise Garden Breastfeeding Cowl Neck

Casual and elegant, a cleverly styled breastfeeding top to dress up or down. It has a built in camisole with breastfeeding clasps so the neckline can be pulled aside to breastfeed. The side ruching detail flatters during pregnancy as well as afterwards.

R429.00
Summer Tank Top
Summer Tank Top
Summer Tank Top
(More colours available)

A foundation for your maternity wardrobe, this longer length summer tank has side ruching to gently shape around the tummy and a flattering scooped neck. Perfect for both the layered looks and when worn alone.

R289.00
Mesh Trim Camisole
Mesh Trim Camisole
Mesh Trim Camisole
(More colours available)

Our feminine mesh trim breastfeeding camisoles are a great investment for your pregnancy and breastfeeding wardrobe. Featuring our one-handed breastfeeding clasps that unhook easily to allow you to pull down the top layer and pull up the shelf bra to feed. The cotton lycra shelf bra gives extra coverage and support.

R399.00
Annabella Breastfeeding Poncho
Annabella Breastfeeding Poncho
Annabella Breastfeeding Poncho
(More colours available)

This delicious soft melange fabric gives this cowl neck poncho a flattering, delicate look. It makes an ideal cover-up for the in-between seasons and is perfect for the breastfeeding mom on the go.

R549.00
3/4 Sleeve Lace Inset Maternity Top
3/4 Sleeve Lace Inset Maternity Top
3/4 Sleeve Lace Inset Maternity Top
(More colours available)

Stay on trend with a touch of lace! This gorgeous top has gather detail to gently caress your growing bump.Lace detailing adds understated elegance to a style that is ideal for the in-between seasons.

Indigo sold out.

R450.00
annabella maternity & breastfeeding top 3/4 sleeve
annabella maternity & breastfeeding top 3/4 sleeve

Our signature Annabella top fits in all the right places whilst providing coverage where you want it. The longer length and soft gather detail accommodates the growing belly and looks fabulous post pregnancy. This top is designed for discreet breastfeeding- Simply undo the tie and unhook the one-handed breastfeeding clasp to pull down the cup. You can use the tie fabric to cover the baby’s head while feeding. It also gives extra coverage over the bust and offers support once tied.

 

 

R430.00
Winter breastfeeding cowl neck
Winter breastfeeding cowl neck
Winter breastfeeding cowl neck
(More colours available)

You’d never guess this is a breastfeeding top! Flattering and modern, this is that item that makes a style statement both during and post pregnancy.  The ruching detail creates a neat shape around your bump and the soft cowl neck allows you to pull aside to access the built in camisole and breastfeeding clasps.

R459.00
maternity & breastfeeding Annabella dress short sleeves
maternity & breastfeeding Annabella dress short sleeves

This maternity & breastfeeding dress is the Annabella Maternity signature item. It is a versatile dress that flatters the growing belly, looks fabulous after pregnancy and allows for discreet breastfeeding. Simply undo the tie and unhook the one-handed breastfeeding clasp to pull down the cup. You can also use the tie fabric to cover the baby’s head while feeding. It also gives extra coverage over the bust and offers support once tied.

You can wear this gorgeous dress for your baby-shower and long after baby has arrived. You will be grateful to have some pretty items in your wardrobe for breastfeeding – gone are the days of having to wear a button down top!!! We want to to look and feel fabulous!

R589.00
Gabriella short sleeve twist dress
Gabriella short sleeve twist dress
Gabriella short sleeve twist dress
(More colours available)

This classic dress is not too fitted and not too flared so it will look good layered under a jacket or cardi. The flattering V-neck falls to a twist detail which creates fullness over your bust and bump and hangs beautifully after pregnancy.

R439.00
Sleeveless Annabella dress
Sleeveless Annabella dress
Sleeveless Annabella dress
(More colours available)

Our signature Annabella dress flatters the growing belly and looks fabulous after pregnancy. This dress is designed for discreet breastfeeding, simply undo the tie and unhook the one-handed breastfeeding clasp to pull down the cup. You can use the tie fabric to cover the baby’s head while feeding. It also gives extra coverage over the bust and offers support once tied.

R589.00
Sophia maxi dress
Sophia maxi dress
Sophia maxi dress
(More colours available)

Beautifully classic, this sleeveless maxi dress is fitted around the bust and falls elegantly to the floor. The twist detail creates flattering fullness for the tummy and hangs softly after pregnancy.

R649.00
Tiffany twist dress
Tiffany twist dress
Tiffany twist dress
(More colours available)

This elegant dress is the perfect balance between not too fitted and not too flared. The twist front creates flattering fullness over the bust and tummy and looks just as good post pregnancy.

R529.00
Sale!
Julia lace skirt
Julia lace skirt

Lace is in fashion but this classic skirt can be kept in your wardrobe for many seasons. Lined with a soft viscose lycra, this stretch lace style has a comfortable elastic waist that will sit under your bump. Dress it up or down – great for work or weekend!

Only medium and large available in the navy.

R335.00
linen chino shorts
linen chino shorts
linen chino shorts
(More colours available)

These linen chino maternity shorts are perfect for summer style.They are designed to fit comfortably with a light comfort roll top that can be worn up over the bump or rolled down onto your hip. The natural fabric make these shorts cool, comfy and easy to wear with just about any top for a casual, stylish look.

R429.00
v-neck textured knit maternity top
v-neck textured knit maternity top
v-neck textured knit maternity top
(More colours available)

This soft maternity top is both cosy and stretchy for maximum comfort. The neckline is a flattering v-neck and side ruching creates a shaped hemline that looks great with skirts or pants. Wear on its own or layer over a basic winter tank top for extra warmth this winter.

R399.00
annabella maternity & breastfeeding top long sleeve
annabella maternity & breastfeeding top long sleeve

Our signature Annabella top fits in all the right places whilst providing coverage where you want it. The longer length and soft gather detail accommodates the growing belly and looks fabulous post pregnancy. This top is designed for discreet breastfeeding- Simply undo the tie and unhook the one-handed breastfeeding clasp to pull down the cup. You can use the tie fabric to cover the baby’s head while feeding. It also gives extra coverage over the bust and offers support once tied.

R450.00
Striped Tee
Striped Tee

This great basic T-shirt style in an ivory and navy stripe is a wardrobe classic. With ruched detailing and a clean silhouette, it’s a must-have that will work at every stage of your pregnancy and look equally good afterwards.

R420.00
Sale!
Butterfly Top
Butterfly Top
Butterfly Top
(More colours available)

This off-the-shoulder style maternity top with soft sleeves is cool and comfortable to wear through all stages of your pregnancy. The side ties are adjustable so you can choose the length you want to wear it – longer over leggings or a bit shorter with pants, skirts or shorts.

Only small available in the periwinkle!

R330.00
Junior Swimming Champion
Junior Swimming Champion

Your little one needs to look as cute as a button when learning to swim…and will do in these Junior Swimming Champion pants!

With hidden breathable waterproof inner lining, endorsed by SA’s Leading Swim Schools. Opens out like a nappy making changes easier. Light flannel inner for light absorbency but without weighing your toddler down in the water.

R159.00
Twist Front Maternity Top
Twist Front Maternity Top
Twist Front Maternity Top
(More colours available)

Designed with short sleeves and a simple silhouette, this Summer top features a front twist detail for a flattering fit throughout pregnancy as well as long afterwards.

Only large and X large available in the blue, large in the coral and low units across all sizes in the mocha.

R399.00
Sale!
Oriental Flower Breastfeeding Cowl Neck
Oriental Flower Breastfeeding Cowl Neck

Casual and elegant, a cleverly styled breastfeeding top to dress up or down. It has a built in camisole with breastfeeding clasps so the neckline can be pulled down to breastfeed. The side ruching detail flatters during pregnancy as well as long afterwards.

Only large available!

R340.00
Short Sleeve Maternity Drape Top
Short Sleeve Maternity Drape Top
Short Sleeve Maternity Drape Top
(More colours available)

This beautifully feminine top flatters the figure during and post pregnancy. Trimmed with delicate mesh detail and designed with soft, graceful lines, it is the perfect compliment to your wardrobe.

 

R399.00
Sale!
Bandeau Top
Bandeau Top

A cute bandeau top in a soft, crushed Georgette print, that can also be worn as a halter neck. The bust is lined, elasticated and adjustable to ensure a great fit. This longer length top gently floats over the tummy and creates a flattering silhouette with either pants or shorts.

Only medium available.

R279.00
Drawstring Breastfeeding Cami
Drawstring Breastfeeding Cami
Drawstring Breastfeeding Cami
(More colours available)

Our cute drawstring breastfeeding camisoles are a great addition to your pregnancy and breastfeeding wardrobe. Designed for discreet breastfeeding, our one-handed breastfeeding clasps unhook easily to allow you to pull down the top layer and pull up the shelf bra. The cotton lycra shelf bra gives extra coverage and support and holds the breast pads in place.

Only larges available in all colours and one X large in azure blue.

R399.00
Zara paisley hanky maternity dress
Zara paisley hanky maternity dress
Zara paisley hanky maternity dress
(More colours available)

This versatile dress is a cute, comfortable sundress with a hanky shaped hemline that falls just below the knee. The front drawstring detail is adjustable to fit your bust size and can be worn as a halter neck or a boob tube.


R550.00
Camisole Vest
Camisole Vest
Camisole Vest
(More colours available)

A plain fitted camisole vest with shoestring straps and a v-shaped neck. The longer length will cover the tummy and is the perfect item to wear under a sheer top.

 

R219.00
Maternity Printed Leggings
Maternity Printed Leggings
Maternity Printed Leggings
(More colours available)

Our floral maternity leggings have a roll top which can be worn rolled down onto the hip or up over your bump so you can choose what is most comfortable throughout your pregnancy. We have sourced a lovely thick cotton lycra with 10% spandex so it will not be see through and will hold the shape.

 

R449.00
roll top soft shorts
roll top soft shorts
roll top soft shorts
(More colours available)

Scoring big for “Summer cool”, these easy to wear, comfortable soft knit shorts feature side pockets and a gently elasticated roll top that can worn up over the tummy or rolled down underneath.

R369.00
ombre pure silk breastfeeding poncho
ombre pure silk breastfeeding poncho
ombre pure silk breastfeeding poncho
(More colours available)

A delicate pure silk poncho creates a relaxed style with an off the shoulder neckline and asymmetrical delicately fringed hemline. This luxurious item with a subtle ombre? looks gorgeous over a bump , makes for an elegant breastfeeding cover up and can also be worn as a scarf!

Available in blue, turquoise or sky

R390.00
ghost pure silk scarf
ghost pure silk scarf
ghost pure silk scarf
(More colours available)

A gauzy oversized scarf makes a fresh statement in delicately textured summer hues. Wear it as a shawl or a scarf to touch your outfit with a breath of gorgeous colour. Available  in soft grey with lilac or turquoise with lime.

R380.00
cocoon silk scarf
cocoon silk scarf

Contrasting textures brings an intriguing play of delicate and chunky luxury to this pure raw silk scarf. The cocoons from the silk worms are used to create the textured stripe woven into this sheer fringe- trimmed scarf that will also look beautiful worn as a shawl.

R380.00
Oriental silk scarf
Oriental silk scarf
Oriental silk scarf
(More colours available)

An Asian inspired floral print gently patterns this 100% silk fringe- trimmed scarf that is finished off with hand stitched detail. It is fully lined with a solid colour that lends an extra dimension to an effortlessly sophisticated look. Available in hues of turquoise lined with a soft grey.

R380.00
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