Showing all 34 results
Your number one capsule wardrobe must have: ideal for lounging round the house or dressing up tunics and dresses (but much more comfy than tights!) Style with boots and jackets, or even wear in your yoga class, or add some sparkle for a night out.
Roll up for soft comfy tummy cover or roll down under tummy for underbump styling.
BRA – VO! The one and only bra you will need for maternity and nursing – the Yummy Maternity Nursing Bra is perfect for transitional fits – comfy enough for sensitive preggie boobs and supportive enough for nursing. This is THE bra you need: the everyday (ALL day! AND night!), at home, on the go, anytime, anywhere, bra for real life mamas.
This grey Baby on Board maternity T-shirt with a white print makes a great gift for a new mom! With side ruched detailing and a clean silhouette, its a cute way to show off a bump. So comfortable, you can wear it out as a top or sleep in it!
If buying it as a gift, choose the size required in the gift box.
You can’t live without the basics! Our basic breastfeeding camisole will see you through your pregnancy, look great afterwards and cater for breastfeeding! This longer length camisole features a cotton shelf bra and discreet breastfeeding clasps.
This short sleeved basic style in a soft knit is a wardrobe essential. With ruched detailing and a clean silhouette, it’s a must-have that will work at every stage of your pregnancy. Available in a variety of colours, you’ll need more than one… and they even look great layered together!
A beautiful cool, sheer tunic with a slight crinkle to fit and flatter you throughout your pregnancy and long afterwards. This ghost voile vest flows over the bump and gently falls to a shaped hemline. Dress it up or wear it over your tankini for poolside glam.
Our feminine mesh trim breastfeeding camisoles are a great investment for your pregnancy and breastfeeding wardrobe. Featuring our one-handed breastfeeding clasps that unhook easily to allow you to pull down the top layer and pull up the shelf bra to feed. The cotton lycra shelf bra gives extra coverage and support.
Sleek and versatile, this flattering stretch knit maxi skirt will see you comfortably through all stages of pregnancy and look great afterwards. Side slits adds a chic fashion edge and make it easy to move in. It also has a comfort roll top waist band that can be worn up over the tummy or rolled down underneath. You can even wear it as a dress!
New stock just in!!!
Choose relaxed style in these comfortable fold down maternity pants. Made of super soft fabric, you will never want to take them off! Loose and nonrestrictive in fit, the comfort waist band can be worn snugly up over your bump or folded down.
This gorgeous summer swing cardi can be worn open in a waterfall style or tied in the front. The hemline of this lightweight cardi drapes beautifully and shapes down softly at the back to cover the bum. Perfect to carry in your bag for the cooler evenings.
For work or weekend, this will be a forever favourite! An “in-between seasons” classic with a softly draped neckline that is cut with a longer length slim fit in a light-weight knit to ensure a flattering silhouette, no matter the size of your bump! Ideal during pregnancy, it is also perfect when breastfeeding. Don’t forget that Summer evenings can get chilly, keep this handy item in your bag!
This gorgeous swing cardi can be worn open in a waterfall style or tied in the front. The hemline of this warm cardi drapes beautifully and shapes down softly at the back to cover the bum. Perfect to carry in your bag for the cooler evenings.
You’d never guess this is a breastfeeding top! Flattering and modern, this is that item that makes a style statement both during and post pregnancy. The ruching detail creates a neat shape around your bump and the soft cowl neck allows you to pull aside to access the built in camisole and breastfeeding clasps.
A must have item for wearing on its own or layering throughout the winter for extra warmth. This design with a flattering scoop neck also features side gathers for comfort over the tummy through all stages of your pregnancy.
Our signature Annabella top fits in all the right places whilst providing coverage where you want it. The longer length and soft gather detail accommodates the growing belly and looks fabulous post pregnancy. This top is designed for discreet breastfeeding- Simply undo the tie and unhook the one-handed breastfeeding clasp to pull down the cup. You can use the tie fabric to cover the baby’s head while feeding. It also gives extra coverage over the bust and offers support once tied.
A cosy maternity polo neck is a must have in winter. This melange knit is soft and the snug fit makes it ideal to wear underneath a jacket or cardi. The front has a yoke with some gentle gathers that add a feminine touch as well as extra fullness for the growing bust and tummy.
Simple, modern and flattering, this maternity tunic is the effortless go-to style to throw on when you need something uncomplicated! The soft melange knit is warm and cosy and has a longer length to cover the bum. The shaped hemline lends a feminine drape and gently softens the silhouette.
This gorgeous breastfeeding wrap & tie top has a front opening for breastfeeding that’s cleverly covered by a wrap feature which creates flattering gathers around the tummy area. It looks great on a bump but can also be tied tighter post pregnancy – a bit of camouflage on a new mum tummy!
This off-the-shoulder style maternity top with soft sleeves is cool and comfortable to wear through all stages of your pregnancy. The side ties are adjustable so you can choose the length you want to wear it – longer over leggings or a bit shorter with pants, skirts or shorts.
Only small available in the periwinkle!
Includes postage directly from supplier.
For most of human history, mothers have carried their babies close to their bodies. Baby wearing not only leaves the carer’s hands free for all the multi-tasking they need to perform but most importantly, research has proven that babies are happiest when they are close to the body of their carer.
Using the benefits of modern materials, the African Baby Carrier assists the carer in going about their daily business whilst creating a supportive and healthy environment for the child. It provides strong support for the correct development of the child’s spine and hips, and the specially designed hood offers 100% support for the child’s head while sleeping. Ideally, baby should be carried on the front of their carer during the first 3 to 5 months, and thereafter on the back.
The carrier can be used until the child is 4 years old.
The benefits of babywearing are now widely acknowledged, and while in the West we have only recently rediscovered these benefits, babywearing is still the most universally practiced baby carrying method worldwide.
This maternity and breastfeeding sports bra by Triumph is really practical and comfortable. Designed to give you support during your workout as well as offering easy breastfeeding with drop down cups. Available in two beautiful and flattering colours.
Add interest to your maternity wardrobe with this comfortable stretch knit skirt in classic shades of black and grey. Featuring a comfortable cotton lycra roll top that can be worn up over your bump or rolled down onto the hip, it offers the perfect fit throughout your pregnancy and long afterwards.
If you are not completely happy with your annabella purchase we’ll gladly exchange it or give you a refund.
Free shipping is via the courier if you spend over R850 and live in a central area.
All other deliveries via courier or speed services.
Have you been looking for a more personal touch for your online shopping experience? Look no further.
Earn points every time you shop that can be redeemed in the form of a voucher off a future purchase of your choice!
To help you with your shopping experience, here are answers to the most frequently asked questions.
As seen in Your Pregnancy, Baba en Kleuter, Living and loving, Your Family, Your Baby and Mama’s and Papa’s
I’ve actually been meaning to email you guys to tell you how absolutely amazing I think your online business is. Not only are the products amazing – comfortable and fit easy but your turnaround times and service in terms of the online experience is amazing.
I have received my clothes… I am sooooo happy. Thank you so much! It’s all stunning! I am so impressed with the service and quality. I’ll be sure to tell all my friends about you guys. Thanks so much!