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New!
DaddyKool Diaper Bag
DaddyKool Diaper Bag
DaddyKool Diaper Bag
(More colours available)

Designed with quality and functionality in mind, DaddyKool bags are made from durable, easy-to-clean nylon with comfy padding and a pocket for everything: nappies, wipes, dummy, toy, change of clothes, blanket, bib – everything.

They are available in a variety of colours and come complete with a padded change mat and stroller straps which attach to your pram.

For on-the-go Dads who need to accessorize themselves with baby’s essentials, without losing their “kool”.

Features:

  • Cross-over strap, allowing Dad to be hands-free
  • Spacious, yet compact and stylish
  • Includes a padded change mat and stroller straps.
  • Available in Black, Navy, Red and Camouflage.
R869.00
Yummy Maternity Bamboo Belly Band
Yummy Maternity Bamboo Belly Band
(More colours available)

As the creators of the original hit product, the Yummy Mummy Tummy, we are so proud to introduce the Bamboo Belly Band. This is your number one can’t live without preggie product.

R260.00 inc. VAT
Yummy Maternity Bamboo Capri Leggings

Everything we love about the Bamboo Extra Length Leggings, now available in cropped Capri length.

R495.00 inc. VAT
Yummy Maternity Bamboo Knickers
Yummy Maternity Bamboo Knickers
(More colours available)

The perfect complement to our One and Only Bamboo Nursing Bra and Cami.

R260.00 inc. VAT
Yummy Maternity Bamboo Leggings
Yummy Maternity Bamboo Leggings
(More colours available)

Your number one capsule wardrobe must have: ideal for lounging round the house or dressing up tunics and dresses (but much more comfy than tights!) Style with boots and jackets, or even wear in your yoga class, or add some sparkle for a night out.

Roll up for soft comfy tummy cover or roll down under tummy for underbump styling.

R600.00 inc. VAT
Yummy Maternity Bamboo Long Sleeve Tank
Yummy Maternity Bamboo Long Sleeve Tank
(More colours available)

At last! All the comfort and style of the Yummy Tank Top, finally available in a long sleeve. This will be your go-to base layer throughout the colder weather.

R550.00 inc. VAT
Yummy Maternity Bamboo Nursing Bra
Yummy Maternity Bamboo Nursing Bra
(More colours available)

BRA – VO! The one and only bra you will need for maternity and nursing – the Yummy Maternity Nursing Bra is perfect for transitional fits – comfy enough for sensitive preggie boobs and supportive enough for nursing. This is THE bra you need: the everyday (ALL day! AND night!), at home, on the go, anytime, anywhere, bra for real life mamas.

R655.00 inc. VAT
Yummy Maternity Bamboo Nursing Cami
Yummy Maternity Bamboo Nursing Cami
(More colours available)

All the great features of the One and Only Bamboo Nursing Bra with the added benefit of super soft and supportive tummy cover.

R780.00 inc. VAT
Yummy Maternity Bamboo Ruche Top/Dress
Yummy Maternity Bamboo Ruche Top/Dress
(More colours available)

Super smart design means you can wear our ruche both as a top AND a dress – layered with leggings for the less brave! Long enough to cover your bum or ruche up and wear with jeans.

R580.00 inc. VAT
New!
Yummy Maternity Bamboo Tank Top
Yummy Maternity Bamboo Tank Top
(More colours available)

A basic tank top is an essential in any wardrobe – ours has just that bit of extra length and stretch that you need to hug a growing belly.

R550.00 inc. VAT
New!
Black Baby on Board Maternity T-Shirt
Black Baby on Board Maternity T-Shirt

This black Baby on Board maternity T-shirt with a white print makes a great gift for a new mom! With side ruched detailing and a clean silhouette, its a cute way to show off a bump. So comfortable, you can wear it out as a top or sleep in it!

If you are buying it as a gift, choose the size required in the gift box.

R329.00R349.00 inc. VAT
New!
Basic Breastfeeding Camisole
Basic Breastfeeding Camisole
Basic Breastfeeding Camisole
(More colours available)

You can’t live without the basics! Our basic breastfeeding camisole will see you through your pregnancy, look great afterwards and cater for breastfeeding! This longer length camisole features a cotton shelf bra and discreet breastfeeding clasps.

 

 

R349.00
Summer Crossover Maternity & Breastfeeding Top
Summer Crossover Maternity & Breastfeeding Top

Fitted through bust and body with ruched detailing across the bump, this stylish summer crossover maternity and breastfeeding top fits perfectly throughout pregnancy. The fixed wrap feature can be easily pulled aside for breastfeeding and the ruching detail then creates flattering detail to camouflage your post pregnant tummy area.

R360.00 inc. VAT
New!
Short sleeve maternity tank top
Short sleeve maternity tank top
Short sleeve maternity tank top
(More colours available)

This short sleeved basic style in a soft knit is a wardrobe essential. With ruched detailing and a clean silhouette, it’s a must-have that will work at every stage of your pregnancy. Available in a variety of colours, you’ll need more than one… and they even look great layered together!

R289.00 inc. VAT
New!
Yummy mummy tummy belly band
Yummy mummy tummy belly band
Yummy mummy tummy belly band
(More colours available)

The Yummy Mummy Tummy Belly Band is an incredibly versatile item that has been designed for stretch and recovery so that it can be used throughout your pregnancy.

It offers fabulous new ways to extend your maternity wardrobe. In early pregnancy, use it to cover unbuttoned skirts or pants so you can wear your clothes for longer. It will also help bridge the gap between your top and bottoms when your tops start to pull up over your growing tummy.

Folded over, it offers support for your tummy. Wear it pulled up over your tummy as a discreet cover while breastfeeding.

 

R150.00 inc. VAT
New!
Floral Nightie
Floral Nightie

This sweet floral nightie is so soft and lightweight, you’ll want to wear it all day.  The pretty under bust lace detail and gentle gathers cater for the growing tummy and hang softly after pregnancy. The stretch lace trim neck line pulls aside easily for breastfeeding, and the lined cups offer extra coverage.

R495.00 inc. VAT
black lace maternity nightie
black lace maternity nightie

This subtly sexy maternity and breastfeeding nightie marries comfort, function and style. The pretty under bust lace detail and gentle gathers cater for the growing tummy and hang softly after pregnancy. The stretch lace trim neck line pulls aside easily for breastfeeding, and the cotton-lined cups offer extra support.

R495.00 inc. VAT
ditsy dottie shorty set
ditsy dottie shorty set
ditsy dottie shorty set
(More colours available)

This cute set is a pretty printed camisole and a flared short combination. The camisole is designed for discreet breastfeeding and features breastfeeding clasps and a cotton shelf bra. The shorts have a comfort roll top which can be worn over bump or folded down.

 

 

 

R645.00
summer vintage maternity nightie
summer vintage maternity nightie
summer vintage maternity nightie
(More colours available)

A cute lace trimmed nightie with soft gathers that will cater for your growing tummy and hang softly after your pregnancy.

 

R495.00 inc. VAT
New!
Lace trim pyjama pant
Lace trim pyjama pant
Lace trim pyjama pant
(More colours available)

Our lace trim pyjama pants are super-soft so you can relax in luxurious comfort. The roll top waist can be worn up over the tummy or rolled down onto your hip, whichever is most comfortable for you.

R359.00 inc. VAT
New!
Short Sleeve Lace Inset Top
Short Sleeve Lace Inset Top
Short Sleeve Lace Inset Top
(More colours available)

Stay on trend with a touch of lace! This gorgeous top has gather detail to gently caress your growing bump. Lace detailing adds understated elegance to a style that is ideal for for dressing up or down.

 

R360.00 inc. VAT
Summer Tank Top
Summer Tank Top
Summer Tank Top
(More colours available)

A foundation for your maternity wardrobe, this longer length summer tank has side ruching to gently shape around the tummy and a flattering scooped neck. Perfect for both the layered looks and when worn alone.

R289.00 inc. VAT
Cotton Lacey Breastfeeding Camisole
Cotton Lacey Breastfeeding Camisole
Cotton Lacey Breastfeeding Camisole
(More colours available)

We have taken the basic breastfeeding camisole to a new level by adding a gorgeous wide lace trim. Pretty and practical, this stretch cotton version features a full shelf bra for extra support. Our discreet breastfeeding clasps easily unclip so you can fold down the top to pull up the shelf bra when breastfeeding. Cotton is cool and comfortable, so ideal to wear in the heat of Summer!

R439.00
Mesh Trim Camisole
Mesh Trim Camisole
Mesh Trim Camisole
(More colours available)

Our feminine mesh trim breastfeeding camisoles are a great investment for your pregnancy and breastfeeding wardrobe. Featuring our one-handed breastfeeding clasps that unhook easily to allow you to pull down the top layer and pull up the shelf bra to feed. The cotton lycra shelf bra gives extra coverage and support.

R299.00 inc. VAT
Basic Maternity T-Shirt
Basic Maternity T-Shirt
Basic Maternity T-Shirt
(More colours available)

This great basic maternity t-shirt style in a super soft knit is a wardrobe essential. With ruched detailing and a clean silhouette, it’s a must-have that will work at every stage of your pregnancy. Pair it with the maternity maxi skirt or pencil skirt for the perfect look.

R289.00 inc. VAT
Annabella Short Sleeve Top
Annabella Short Sleeve Top
Annabella Short Sleeve Top
(More colours available)

Our signature Annabella top fits in all the right places whilst providing coverage where you want it. The longer length and soft gather detail accommodates the growing belly and looks fabulous post pregnancy. This top is designed for discreet breastfeeding- Simply undo the tie and unhook the one-handed breastfeeding clasp to pull down the cup. You can use the tie fabric to cover the baby’s head while feeding. It also gives extra coverage over the bust and offers support once tied.

R420.00 inc. VAT
3/4 Sleeve Lace Inset Top
3/4 Sleeve Lace Inset Top
3/4 Sleeve Lace Inset Top
(More colours available)

Stay on trend with a touch of lace! This gorgeous top has gather detail to gently caress your growing bump.Lace detailing adds understated elegance to a style that is ideal for the in-between seasons.

Indigo sold out.

R369.00 inc. VAT
Sale!
drawstring maternity top
drawstring maternity top
drawstring maternity top
(More colours available)

This fashionable maternity top in a super soft knit features a wide neck and a dolman sleeve with a cuff. The drawstring detail at the hem creates flattering softness across the tummy and a shaped hemline.

R250.00
Sale!
Zara hanky dress graphic print
Zara hanky dress graphic print

This dress is a cute, flared sundress with a hanky shaped hemline that falls just below the knee. The front drawstring detail is adjustable to fit your bust size and can be worn as a halter neck or boob tube.

 

R408.00R510.00 inc. VAT
Sleeveless Annabella dress
Sleeveless Annabella dress
Sleeveless Annabella dress
(More colours available)

Our signature Annabella dress flatters the growing belly and looks fabulous after pregnancy. This dress is designed for discreet breastfeeding, simply undo the tie and unhook the one-handed breastfeeding clasp to pull down the cup. You can use the tie fabric to cover the baby’s head while feeding. It also gives extra coverage over the bust and offers support once tied.

R589.00
Isabella twist dress
Isabella twist dress

The summer twist floral maternity dress is a new wardrobe must-have in a gorgeous printed design not too fitted The twist front creates flattering fullness over the bust and tummy and the super soft limited edition printed fabric has a luxurious feel that you will love to wear. The slightly longer length adds extra coverage. Perfect for work or play!

R539.00
summer salsa wrap dress
summer salsa wrap dress
summer salsa wrap dress
(More colours available)

This classic summer style is a wardrobe saviour that can be dressed up or down to suit any occasion that requires a touch of elegance. A fully functional wrap and full, soft skirt makes it easy to wear during and post pregnancy, whilst the wrap feature allows for easy pull aside breastfeeding.

 

R620.00
maternity & breastfeeding Annabella dress short sleeves
maternity & breastfeeding Annabella dress short sleeves

This maternity & breastfeeding dress is the Annabella Maternity signature item. It is a versatile dress that flatters the growing belly, looks fabulous after pregnancy and allows for discreet breastfeeding. Simply undo the tie and unhook the one-handed breastfeeding clasp to pull down the cup. You can also use the tie fabric to cover the baby’s head while feeding. It also gives extra coverage over the bust and offers support once tied.

You can wear this gorgeous dress for your baby-shower and long after baby has arrived. You will be grateful to have some pretty items in your wardrobe for breastfeeding – gone are the days of having to wear a button down top!!! We want to to look and feel fabulous!

R589.00
Sophia maxi dress
Sophia maxi dress
Sophia maxi dress
(More colours available)

Beautifully classic, this sleeveless maxi dress is fitted around the bust and falls elegantly to the floor. The twist detail creates flattering fullness for the tummy and hangs softly after pregnancy.

R649.00 inc. VAT
Vera wrap sundress
Vera wrap sundress

This cute little wrap sundress is a Summer winner. It has a fully functional wrap to cater for your growing tummy and it can also be tied tighter on your post baby figure.

R495.00
Tiffany twist dress
Tiffany twist dress
Tiffany twist dress
(More colours available)

This elegant dress is the perfect balance between not too fitted and not too flared. The twist front creates flattering fullness over the bust and tummy and looks just as good post pregnancy.

R529.00 inc. VAT
Gabriella  short sleeve twist dress
Gabriella  short sleeve twist dress
Gabriella short sleeve twist dress
(More colours available)

This classic dress is not too fitted and not too flared so it will look good layered under a jacket or cardi. The flattering V-neck falls to a twist detail which creates fullness over your bust and bump and hangs beautifully after pregnancy.

R499.00
Sale!
Angelina wrap dress
Angelina wrap dress
Angelina wrap dress
(More colours available)

The slim line of this classic dress creates a flattering silhouette throughout your pregnancy as the full wrap allows you to adjust the ties for a perfect fit. Wrap dresses are also ideal for breastfeeding moms.

R390.00 inc. VAT
Anna maxi skirt
Anna maxi skirt
Anna maxi skirt
(More colours available)

Sleek and versatile, this flattering stretch knit maxi skirt will see you comfortably through all stages of pregnancy and look great afterwards. Side slits adds a chic fashion edge and make it easy to move in. It also has a comfort roll top waist band that can be worn up over the tummy or rolled down underneath. You can even wear it as a dress!

New stock just in!!!

R389.00
roll top leggings
roll top leggings
roll top leggings
(More colours available)

Our basic legging are in a thick, soft cotton lycra that has a high stretch to hold it’s shape – and flatter yours! They feature a comfort roll top waistband that can be worn up over the tummy or rolled down onto the hip. The waist is lightly elasticized to ensure a great fit and curves down in the front to sit comfortably under the bump.

R365.00
Lulu pencil skirt
Lulu pencil skirt

Add interest to your maternity wardrobe with this comfortable, gorgeous bodycon skirt. Made from a super stretchy soft fabric, it is designed for comfort with a cotton spandex roll top that can be worn up over the tummy or rolled down onto the hip.

R339.00
casual comfort pants
casual comfort pants
casual comfort pants
(More colours available)

Choose relaxed style in these comfortable fold down maternity pants. Made of super soft fabric, you will never want to take them off! Loose and nonrestrictive in fit, the comfort waist band can be worn snugly up over your bump or folded down.

R390.00
linen chino shorts
linen chino shorts
linen chino shorts
(More colours available)

These linen chino maternity shorts are perfect for summer style.They are designed to fit comfortably with a light comfort roll top that can be worn up over the bump or rolled down onto your hip. The natural fabric make these shorts cool, comfy and easy to wear with just about any top for a casual, stylish look.

R429.00
Sale!
3/4 sleeve Gabriella dress
3/4 sleeve Gabriella dress
3/4 sleeve Gabriella dress
(More colours available)

A wardrobe classic, this elegant dress features a twist detail which creates flattering shaping over the bust and tummy. Designed to fit and flatter throughout your pregnancy as well as long after your baby arrives.

R360.00
Sale!
winter salsa dress
winter salsa dress
winter salsa dress
(More colours available)

A beautifully feminine dress featuring a wrap that adjusts to cater for pregnancy and post pregnancy. The soft frilled hem detail dances as you walk…that’s why we called it the salsa dress! Easy breastfeeding is facilitated by the crossover neckline.

R450.00
Sale!
Maxine maternity dress
Maxine maternity dress
Maxine maternity dress
(More colours available)

A simple, stunning maternity dress to show off your beautiful bump. The rouching across the tummy is both comfortable and flattering and the neckline falls in a gentle scoop. The soft, warm fabric has a subtle red on black or blue on black print.

R299.00
Sale!
Winter breastfeeding cowl neck
Winter breastfeeding cowl neck
Winter breastfeeding cowl neck
(More colours available)

You’d never guess this is a breastfeeding top! Flattering and modern, this is that item that makes a style statement both during and post pregnancy.  The ruching detail creates a neat shape around your bump and the soft cowl neck allows you to pull aside to access the built in camisole and breastfeeding clasps.

R299.00
Sale!
Winter Annabella Breastfeeding Top
Winter Annabella Breastfeeding Top
Winter Annabella Breastfeeding Top
(More colours available)

Our signature Annabella top fits in all the right places whilst providing coverage where you want it. The longer length and soft gather detail accommodates the growing belly and looks fabulous post pregnancy. This top is designed for discreet breastfeeding- Simply undo the tie and unhook the one-handed breastfeeding clasp to pull down the cup. You can use the tie fabric to cover the baby’s head while feeding. It also gives extra coverage over the bust and offers support once tied.

R310.00
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