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About Us

About Us

Have you been looking for a more personal touch for your online shopping experience? Look no further.

Our hand on approach and personalised service sets Annabella apart as a brand beyond just clothing. We understand your changing needs as you transition into the most important role of your life and are driven to create the best shopping experience for you.


10 reasons to shop with us

10 Reasons to Shop With Annabella

  1. You are investing in a wardrobe not only designed to grow with you through all stages of your pregnancy but that can still be worn long after baby arrives.
  2. Many of our designs also cater for discreet breastfeeding without compromising on style.
  3. We are our brand, you will hear from us directly and we are available to help. You won’t get lost in the system of a big business.
  4. We are not made in China! We locally design and produce our range so we can keep a close eye on our quality.
  5. We are a designer and stylist team…who happen to be Mom’s…so we have been there, done that and designed the t-shirt.
  6. We are proud of some glowing customers reviews.
  7. We offer free delivery with every order over R850.
  8. You get to shop in the comfort of your own home!
  9. You have 7 days to try on your outfit with an opportunity to exchange or get a refund within that period. We want you to be completely happy with your order.
  10. We support the local industry, so by supporting us, you are supporting your country too.


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