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About Us

About Us

Have you been looking for a more personal touch for your online shopping experience? Look no further.

Claire, the creator of Annabella Maternity, has ensured that her invested and focused care sets Annabella apart as a brand beyond just clothing. She understands your changing needs as you transition into the most important role of your life and is driven to create the best shopping experience for you.


Meet Claire

Personal stylist. Mom. Brand manager. Not necessarily in that order. Still juggling and loving it.

“It’s simple. I love style. I love our clothes and I thoroughly enjoy helping a woman feel her best through the most exciting phase of her life.

There is simply no reason why you should change your sense of style when you become a Mom. I will personally assist you to create a range that you can mix and match throughout your pregnancy and well after breastfeeding, ensuring the choices you make for your maternity wardrobe are wearable for all occasions and long after your baby arrives…

It’s my passion to help you style your wardrobe in line with who you are. I have also personally selected a product range for Mom and Baby that will help through pregnancy and the first year of your little one’s life.”



10 reasons to shop with us

10 Reasons to Shop With Annabella

  1. You are investing in a wardrobe not only designed to grow with you through all stages of your pregnancy but that can still be worn long after baby arrives.
  2. Many of our designs also cater for discreet breastfeeding without compromising on style.
  3. We are our brand, you will hear from us directly and we are available to help. You won’t get lost in the system of a big business.
  4. We are not made in China! We locally design and produce our range so we can keep a close eye on our quality.
  5. We are a designer and stylist team…who happen to be Mom’s…so we have been there, done that and designed the t-shirt.
  6. We are proud of some glowing customers reviews.
  7. We offer free delivery with every order over R850.
  8. You get to shop in the comfort of your own home!
  9. You have 7 days to try on your outfit with an opportunity to exchange or get a refund within that period. We want you to be completely happy with your order.
  10. We support the local industry, so by supporting us, you are supporting your country too.

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